The Value of Good Web Design
It takes less than a second for customers to form an opinion about your website and decide whether they’re going to close it or stay.
No one wants to try and navigate around a clunky website. According to SWEOR, 88% of online consumers are less likely to return to a site after a bad experience. Website design impacts how your customers see your brand. If your site looks outdated or unappealing, your customer is likely going to leave you for a competitor. Good web design will keep your leads on your page.
Your website, in some ways, is like a customer service representative. If your website is modern and inviting, your customers have the impression that you are also inviting and welcoming to your clients. However, if your website looks outdated, your customers figure that just as you haven’t invested time on your website, you also won’t invest time on them. There’s a trust factor there. 46% of consumers base their decisions on the credibility of websites on their visual appeal and aesthetics. If your customers see poor design or the information looks dated, they won’t trust your site.
Bad web design can damage a company’s credibility. But good web design can help a company expand its sphere of influence and generate more leads.
Consumers don’t want to struggle to find information. They want to access your services quickly and easily. In fact, according to KoMarketing, 47% of consumers look at the “Products and Services” section of a website before looking at anything else. If you want your leads to stay on your page, implementing quick and easy navigation for your audience to use is a must.
Your customers are bound to look at your site on both a desktop and a mobile platform. That means responsive design is crucial. Responsive design means that your website will adapt to whatever device your customer is using and is sized appropriately for that device. This ensures that your audience has an exceptional experience on your site, regardless of what device they’re on.
Once a lead is on your site, you want to convert them to a sale. The key way to convert a lead is through a call-to-action (CTA) button. This tells users what you have to offer while also making it as easy as possible to either purchase a product or request a service. However, 70% of small business websites lack a call-to-action (CTA) on their homepage and across their website. You can’t convert leads to sales without them taking action. You’ll drive better results on your page by integrating CTA buttons on into your site’s design.
If you want to drive the best results for your business, you have to invest in your company and web design. That’s where we here at Kennedy Rowe come in. We’re a digital innovation firm focusing on strategy, efficiency, and development. Our product innovation team has over 10 years of both physical and digital product creation. We partner with some of the top technology providers out there to create fast, flexible, and lasting digital footprints. We know how to build brands so that your teams drive more revenue and make more money.
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